![]() ![]() Provide an overview of what the page is about while still engaging your target audience. You have a 100 character limit, so be as concise as possible. Kind of like a user name, once it's taken, it's off the market.īeing original will also attract more followers, kind of like a subreddit. Each Showcase title has to be original because LinkedIn doesn't allow duplicates. This is where you want to be really unique. It's far more to your benefit to flesh out the details as much as possible. Here are just a few tips you can try to make the most of your new page: Build Your Page Out Fully.Įven though you only have a few, specific information fields are required through the process of making your page. Just like any other LinkedIn or website page, you'll want to make sure that you're capitalizing on the opportunities that Showcase Pages provide. You can provide more context and information to add value once you've built the page following these steps. Once you select the "Create page" button, you're done! Easy peasy, right? This box verifies that you have the right to create the page on behalf of your company and agree to LinkedIn's terms. You'll see the "Page preview" update in real time, giving you an idea of how your Showcase Page will appear on your Company Page. ![]() Make sure that you fill out any fields that have an asterisk (*) next to it. Scroll to the bottom and select "Create a Company Page."Įnter as much detail as possible under "Page identity," including some "Profile details" if you have any. This will open a drop down menu of options. You'll find it in your navigation toolbar on the far right corner. We broke it down into five simple steps: 1. How to Create a Showcase Page on LinkedIn It's like if someone made a media room filled with all of your favorite books, movies, music, or games and furnished it exactly to your liking so you can spend time in it whenever you wanted. By crafting content tailored specifically to them and providing them with their own watering hole, you'll be able to engage them on a totally different level. Not every buyer persona is looking for the same thing or has the same pain points. ![]() Showcase Pages give you an opportunity to create valuable, relevant, and extremely niche content for different target audiences. You can create a community within your follower base around content on specific topics. ![]()
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